"The whole concept of a Beach Hair Treatment came about because I surf everyday and the salt water was really doing a number on my hair. We spend so much time and money on our hair and the salt and sun was stripping my color and also causing it to be dry and brittle. Also, people kept asking me about my hair, I have natually wavy hair and soon realised alot of women wanted that look so they would use sea salt sprays but I thought to myself, why would anyone do that when I know sea salt is so drying and not only that, the hair it produces is crunchy and stiff. I wanted people to have soft, volumised, beachy waves, hair that is healthy and hands can run through with ease. So, I worked with the lab and we tried sugar instead. Sugar is alot more moisturizing than salt and creates a similar textured effect to the hair - Beach waves texture.


Having been involved and also running our family business where our clients are major oil and gas companies/national oil companies, I learned that Quality is #1 so I take that very seriously. Curlifornia does not cut corners or skimp on nourishing ingredients but yet we are able to keep our price competitive. We are proud that Curlifornia is Paraben and Sulfate FREE which means it won't strip hair of color. It also does not contain drying alcohol and is definitely salon quality. We take the health of our clients seriously since our skin is the largest organ on our body and it is important what we place on it because our skin absorbs all chemicals/elements. 


Please do not be fooled by its fun, sweet, girly look. It packs a punch!


Check out Curlifornia's main ingredients list! We want to highlight Aloe Vera which is very soothing for the skin and scalp and it is also a very healing agent, most surfers actually use it to heal their reef cuts and to heal their sunburn. Rice and oat protein creates and aids in volumising the hair. Milk acts as a nourishing ingredient for further moisturisation and additional vitamins. All the organic fruit and plant extracts were picked specifically for Curlifornia. This tropical blend not only takes you away to your favorite tropical paradise but is also packed full of anti-oxidants and nutrients that our Mother Earth blesses us with. 


Sweet, refreshing smelling hair was also one of my inspiration and goals when creating Curlifornia. I wanted a fragrance that would capture that feeling of being in paradise or remind people of their favorite memory filled with love, laughter and fun wherever that may be. Curlifornia's unique scent is not overpowering, just an inviting whiff throughout the day. Top notes of pears and peaches, middle notes of jasmine and apple blossoms drying down to coconut milk, and creamy sandalwood, you can't help but smile.. It smells as sweet and fruity as it sounds, men, women, children all love it!


Above it all, we are proud that we are a company with a heart. The main charities that Curlifornia supports are the Cystic Fibrosis foundation, Cancer Research Foundation and Silver Ribbon. We believe that beauty does not only lie in the surface and yes, a good hair day always makes us happy but what lies within is what makes each and every one of us truly beautiful and unique. I was personally depressed, down and in a toxic relationship when I started Curlifornia but it gave me purpose and passion again so I pray that it will inspire others to do the same. 


Curlifornia = Faith, Love, Laughter, Friendship, Strength, Surf and Community."




Olivia Loy 


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December 7, 2017

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